View in 2: The New Gatekeepers of What’s Considered Premium | YouTube Advertisers

20 Jun 2018 02:15 7
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View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

Two of the biggest video trends this past year might surprise you, but the cultural phenomena around these trends are examples of what can happen when entertainment is not restricted by geographic boundaries or traditional audience logic. In this episode of View in 2, we explore how users - not networks - are the new gatekeepers in entertainment.

Resources and Links:
- WhatsUpMoms BEST Kid Friendly Slime! (NO Borax): https://www.youtube.com/watch?v=jWqNK-BGRz8
- Luis Fonsi - Despacito ft. Daddy Yankee: https://www.youtube.com/watch?v=kJQP7kiw5Fk

View in 2 Playlist: https://www.youtube.com/playlist?list=PL9Xlh2Jq9l7UbzKHUWypn0v9KS0BkIi8s

Created by: Jessica Hurley
Written by: Kevin Allocca, Matt Anderson, Earnest Pettie

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