H&M has unveiled its advert for the holidays – a four-minute Wes Anderson-directed spot starring Adrien Brody.
The American actor plays a conductor on a moving train, which runs into problems travelling through a winter landscape. As snow threatens to ruin the passengers’ Christmases, they ‘Come Together’ to stage a festive surprise.
In true Anderson style, the ad features a vintage-inspired set, tracking shots, and a familiar and distinctive soundtrack. All actors showcase the retailer’s holiday collection.
It’s the first H&M Christmas ad to be created by Adam&Eve/DDB, which again produced John Lewis’ holiday campaign, Buster the Boxer.
Pernilla Wohlfahrt, H&M's head of design and creative director, said: “The winter train ride, under Wes Anderson's direction, is the perfect setting for H&M's holiday collection full of relaxed, wearable elegance. It's about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones.”
Brody added: "This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug."
It's a stark contrast to H&M's 2015 campaign - a glittering colourful spot starring Katy Perry as a Christmas fairy.