Pump Up the Brand: Using VR to Create Immersive Customer Experiences - 2016 AutoMobility LA

10 Jan 2017 09:51 0
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Presented by:
Morris May - Founder/CEO, Specular Theory

In the early days VR seemed exclusively like a thrill-centered medium for videogames but now it's becoming an effective tool in healthcare, courtrooms, military training, education, and even automotive. Ford for one is using VR in its Dearborn Immersion Lab to inspect cars and sit inside them before they are manufactured. In this session we'll look at other innovative ways automakers can use VR including immersive brand experiences for prospective customers.

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