Audi #DriveProgress Big Game Campaign: “Daughter”

01 Feb 2017 01:01 8,666
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Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.*

This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone.

For more info on how Audi supports #DriveProgress, visit: http://audi.us/DriveProgress

*U.S. Congress Joint Economic Committee in a report dated April 2016

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Advanced technology has always been at the very heart of Audi DNA. We have set a standard of excellence with a number of automotive firsts: implementing quattro all-wheel drive in a luxury sedan, introducing lightweight aluminum chassis construction and utilizing LED headlights in production vehicles. Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past and our future.

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