Soccer World Cup ‘Keep Flying’

30 Nov 2016 02:13 0
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During the 2010 FIFA World Cup, FCB realised that the South African flag wasn’t just a nod to the country’s enthusiasm for soccer, it was a symbol of its people’s belief in themselves. It launched the Keep Flying campaign to encourage South Africa to retain that optimism after the final whistle.

An eNCA special feature in association with FCB Africa. Celebrating 90 years of iconic advertising.

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