Marketing plan: The story of Edwin Z Ingleton, ice-creamillionaire.

13 Jul 2012 01:18 4
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Visit http://www.business.gov.au/marketingplan for free business planning tools, including our a FREE MarketMyBiz app to help you create a marketing plan! The app is available for iPad and Android.

Watch this video to find out how having a marketing plan and strategy helped Edwin become an ice-creamillionaire!

A good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It is often required when seeking funding for your business.

Edwin's marketing plan and strategy helped him to:

- Identify his target market

- Understand how his product or service met the needs of his target market

- Identify his competitors and what his target customers think about his competitors strengths and weaknesses.

- Position his brand, products and services so that his target market sees his business as better than or different from the competition.

- Set specific, measurable goals and timeframes for his marketing activities.

- Map out a strategy to reach his target audience, including the messages, channels and tools he will use.

Visit http://www.business.gov.au/marketingplan for access to the same free marketing guides and templates that helped make Edwin so successful.

Plan for your success and complete your planning suite. Download our FREE business, marketing, and emergency planning apps for iPad and Android at http://www.business.gov.au/businessapps

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