WHO-WPRO: First Embrace – Early Essential Newborn Care

02 Mar 2015 01:05 10
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In March 2015, the World Health Organization (WHO) Regional Office for the Western Pacific launches the “First Embrace” campaign for Early Essential Newborn Care (EENC). The campaign seeks to engage with the general public, health workers, policy-makers and civil society to promote the recommendations in the Action Plan for Healthy Newborn Infants 2014-2020. The “First Embrace” refers to sustained skin-to-skin contact immediately after birth transferring life-saving warmth, encouraging exclusive breastfeeding and promoting the natural bond between mother and child.

For more information, visit http://www.thefirstembrace.org

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