Social Behavior Change and Service Delivery

08 Jun 2017 03:36 1
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To improve service-related health outcomes, clients must access services, communicate effectively with providers and adopt and maintain healthy behaviors.

Social and Behavior Change (SBC) plays an integral role in achieving each of those outcomes. Using SBC across the service delivery continuum—before, during and after services—can improve health outcomes by:

- Creating an enabling environment
- Motivating clients to access services
- Improving the client-provider interaction
- Supporting behavioral maintenance

The Health Communication Capacity Collaborative (HC3) has developed this video to illustrate how SBC works along the service delivery continuum.

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