Overcoming Message Resistance

07 Nov 2019 58:44 2
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One of the great challenges in public health is overcoming message resistance. During public health emergencies, community leaders and emergency responders share advice with affected communities to help reduce harm or even save lives. People often receive and understand these messages but still don’t take the recommended actions. This webinar from CDC’s Emergency Partners Information Connection drew upon communication science, behavioral science, and the experiences of emergency responders to share best practices for overcoming message resistance. CDC hosted this webinar on October 23 at 1 p.m. Eastern Time

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This video can also be viewed at
https://emergency.cdc.gov/epic/video/video_3_20191023_Trim.mp4

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