Learn about why knowing and understanding your customer is the foundation to success for your tourism business.
- The importance of a customer-focused culture in your business
- How to draw up a persona of your target customer
- How to gather customer insights from internal data you have within your business
- Understanding why people buy (or don’t buy) from you
- Importance of repeat and referral business
By the end of the webinar you will, understand the benefits of really knowing your customer, have tools and tips to gather and use customer data and leave with tips and techniques to improve cross selling, upselling and sales conversion.