Unpacking unboxing videos

So-called “unboxing videos” - in which social media influencers unpack shiny new toys on camera - have become some of the most popular videos online, with nearly 80 percent of kids age 4 to 10 now tuning in regularly. But new CU Boulder research shows they’re prompting kids to make more purchasing demands on their parents and throw temper tantrums when the answer is ‘No’.