View in 2: Why Failure is Viewed as Victory on YouTube | YouTube Advertisers

25 Jul 2018 02:12 5
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View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

For today’s younger generation, failure is no longer seen as something bad. In this episode, we explore how failure is a badge of honor and an expected part of the journey to greatness. New campaigns prove that highlighting stories of failure can in fact be a winning formula. Learn more... in under 2 minutes!

Resources and Links:
- Anna Akana How To Deal With Failure (And The Fear Of It): https://www.youtube.com/watch?v=Jqmd05RH1fs&t=2s
- Wassabi Productions HiLARiOUS HOVERBOARD FAiL!!: https://www.youtube.com/watch?v=fkRHTfAcftQ&t=568s
- The most common reason Gen Zs say they’re fans of YouTube stars is that they seem like regular people: Cassandra Report, Fall/Winter 2014
- McDonald's Canada Our Food, Your Questions Playlist: https://www.youtube.com/playlist?list=PLB8F066AFA8915464
- Domino's TV Commercial 2014 - Failure is an Option: https://www.youtube.com/watch?v=wRaM3x78FEw
- Cassandra Daily article: https://cassandra.co/daily

Created by: Jessica Hurley
Written by: Lexi Turpack and Jessica Hurley
Co-host: Jennica Smith

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