View in 2: How You Can Learn from the Minimalist Movement on YouTube | YouTube Advertisers

19 Sep 2018 02:17 6
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View in 2 is intended to help you get smarter about YouTube in just 2 minutes. Each video will highlight a current trend or format on our platform, broken down with insights and ideas on how brands can take advantage.

The minimalist movement is a growing lifestyle practice among younger generations -- and, they’re turning to YouTube to connect with creators who share their minimalist values. These YouTube channels allow people the opportunity to experience, vicariously, the fantasy of the minimalist lifestyle through the creators they have subscribed to. Watch more to learn how brands can tap into this new generational mind shift.

Created by: Jessica Hurley
Written by: Lexi Turpack and Jessica Hurley
Co-host: Jennica Smith

Resources and Links:
- Forbes Millennials Go Minimal The Decluttering Lifestyle Trend That Is Taking Over:
-AdWeek Don't Buy This Jacket:
- Exploring Alternatives Young Man Builds $24K Tiny House + Winter Living Experience & Tour:
- Pick Up Limes HABITS FOR A CLEAN HOME » & getting rid of things:
- Rachel Aust Declutter Your Digital Space [Minimalism Series]:

View in 2 Playlist:

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